Aleigh Acerni

Experienced. Professional. Polished.

Content Strategist Aleigh Acerni

About Aleigh

As a content strategist with roots in journalism, magazine editing, content marketing, and corporate identity-building, I understand the intersections of storytelling, technology, sales, marketing, and branding. I bring them all together in my work as a content strategist, UX writer, and content designer.

As a freelance writer and editor, I'm a generalist. I enjoy writing about a variety of topics, from food and dining to green living and gardening, women’s issues, natural beauty, and travel — and I especially love the challenge of unraveling complex topics, which I did as author of Justice at Guantanamo, co-written with rockstar attorney Kristine Huskey. I’ve been writing for American newspapers and magazines for more than a decade, including skirt!, Charlotte, Breathe, Charleston, The Post & Courier, and more.

More About Aleigh

My Services

Content Strategy

As a content strategy consultant, I work cross-functionally and independently to create experiences that delight users and align to my clients’ business goals. I bring a journalist’s sense of curiosity to my work that helps me build relationships and credibility, deliver deep insights, and find ways to improve processes and deliverables. I've written UX microcopy for e-commerce sites, steered content migrations and CMS implementations, and produced style guidelines, taxonomies, content models, priority guides, content audits/inventories, content maps, target operating models, led content lifecycle workshops, and evaluated content operations and digital maturity. I can create workflows and processes to make your content team efficient and scalable, identify and target content gaps and opportunities, help you through a content migration into a new CMS (or PIM or DAM), and create the snappy microcopy and style guidelines to make your digital experiences draw in users and keep them engaged.

Writing & Editing

I've written a wide variety of service, narrative, and reported pieces on food, travel, beauty, and green living, plus hundreds of profiles. I've written features, ad campaigns, brochures, front-of-the-book items, headlines, captions, daily deal copy, restaurant reviews, personal essays, blog posts, SEO-driven content, social media copy, video scripts, and just about everything else. I'm also an experienced brand marketing writer and content marketer. An accomplished editor, I launched my career with a regional business publication, going on to serve as editor for a local/regional women's magazine and a regional travel magazine, and as senior editor for the award-winning Charlotte magazine, also serving as editor-in-chief for ancillary publications, Charlotte Home + Garden and Charlotte Wedding. Under my leadership, both ancillary publications have been finalists for CRMA Awards in the General Excellence category; Charlotte Wedding won a Gold GAMMA Award for General Excellence in 2012 and a Silver Award in 2013. I also served for several years as editor of the bimonthly membership publication, ASJA Magazine.

About my services

“Aleigh is a very very versatile practitioner and consultant. She can adeptly uncover key problem areas as well as work through solutioning. She's good at her craft but also 'gets it' when it comes to other disciplines and how holistic experiences are created. Aleigh should teach others how to build quality insight."

- Rebecca Deery, Senior Director, Experience Design, EPAM

Portfolio

Dreams, Deferred Queens Magazine

Dreams, Deferred

Queens Magazine
Raising a Transgender Child Charlotte Parent

Raising a Transgender Child

Charlotte Parent
Charlotte's 25 Best Restaurant Charlotte Magazine

Charlotte’s 25 Best Restaurant

Charlotte Magazine

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