Portfolio

Content Strategy

As a content strategist with roots in journalism, magazine editing, content marketing, and corporate identity-building, I understand the intersection of storytelling, technology, sales, marketing, and branding. I bring them all together in my work as a content strategist, UX writer, and content designer.

In my work as a digital experience consultant, I enjoy working collaboratively with other disciplines and independently to create experiences that delight users and align to my clients’ business goals. I bring a journalist’s sense of curiosity to my work that helps me build relationships and credibility, deliver deep insights, and find ways to improve processes and deliverables.

JanssenPro Canada Launch | Ferguson Experience Strategy | Experience Discovery for a Major Tech Company

Freelance Writing / Editing / Content Marketing

I’ve written features, ad campaigns, brochures, front-of-the-book items, headlines, captions, daily deal copy, restaurant reviews, personal essays, blog posts, SEO-driven content, and just about everything else. I’ve collaborated on influencer campaigns, content campaigns, and more. My book, Justice at Guantanamo: One Woman’s Odyssey and Her Crusade for Human Rights, co-authored with attorney Kristine Huskey, was published in 2009. I also wrote a coffee table book about Charleston, S.C. in 2014.

An accomplished editor and writer, I’ve written for print and digital publications for more than a dozen years, including narrative, service, and reported stories and packages, profiles, features, and more. I’m especially drawn to writing about food, travel, natural/organic/clean beauty, sustainability, gardening, parenting, and green living. (And often the intersection of several of those topics!)